Something Never Changing, Something Ever Changing.

While times have drastically changed since the establishment of "Fujiya" in the Edo era, one thing has remained constant: our commitment to excellence in hospitality. Spanning the Meiji, Taisho, and Showa eras, "Fujiya" has continued to provide the highest level of customer care, originally reserved for the daimyos of the Edo era. This legacy has been preserved through both name and reputation.

The word "Gohonjin" originally referred to an official residence for feudal lords (daimyos).

In the Edo period, particularly in the late 18th to early 19th century, provincial lords were required to serve the central military government every other year under a system known as "Sankin-Kōtai." They traveled back and forth between their territories and Edo (modern-day Tokyo) once every two years. On their journeys, they required lodging along the way.

Established in the Edo era as Gohonjin Fujiya, "Fujiya" regularly hosted feudal lords of the Maeda family, who ruled the Kaga domain. In modern times, it has welcomed celebrities and prominent figures, including members of the Arisugawanomiya imperial family, Hirofumi Ito (four-time Prime Minister during the Meiji period), Yukichi Fukuzawa (the founder of Keio University), Eiichi Shibusawa (renowned industrialist and "father of Japanese capitalism"), and Kōun Takamura (a distinguished sculptor of the Meiji era).

The main ryokan was located in Daimon-cho. Its three-story European-inspired architecture, complemented by a Japanese-style tower, was an astonishing sight for the public, especially at that time. Two magnificent trees—a pine and a willow—stood on either side of the front gate, and all who passed by would pause for a moment to admire its splendor.

A branch of the ryokan, known as the Taikyoku-kan Fujiya Branch, was another three-story building, located farther down the street near Nagano Station. This branch played a significant role in hosting distinguished guests visiting Nagano.

The Taikyoku-kan Fujiya Branch was also a three-story building, situated farther down the street as you approached Nagano Station. It was renowned for its grandeur and served as a landmark in the area, offering refined hospitality to its guests.

Shozaemon Morota was commissioned to modernize and renovate the building in 1925. His design is a stunning example of Taisho-era architecture, seamlessly blending elements of both Japanese and Western styles. Morota was a highly skilled Japanese carpenter, or miyadaiku, from Echizen, Fukui. He was also entrusted with the renovation of Nio-mon, the Deva Gate of Zenkoji Temple, which is designated as a national treasure.

The Art Deco elegance of the Gohonjin building continues to enchant visitors of all ages. Step back in time as you enter, and immerse yourself in an era now synonymous with elegance and refinement—a perfect fusion of sukiya-style architecture and the rich atmosphere and culture of the Taisho period. The Japanese garden, which reflects the beauty of the changing seasons, offers a sense of peace and tranquility.

With its exquisite blend of Western and Japanese architectural styles, Gohonjin has long been admired by the public and has become a prominent modern landmark, standing out among the classic white-walled buildings that line the street.

For over 300 years, the finest hospitality has been faithfully passed down from generation to generation.
The deeper you delve into our history and evolution, the more you will understand why generations of celebrities and dignitaries have come to regard us with the highest esteem.

In the spring of 2006, we embarked on a new chapter in our history, modernizing and reopening as "THE FUJIYA GOHONJIN."

At The Fujiya Gohonjin, we believe that special moments should be made even more extraordinary. Whether celebrating a milestone or simply enjoying a peaceful moment, our hospitality ensures that every experience is filled with warmth, elegance, and timeless charm.